Players and teams, meanwhile, fuel their game with that explosive fan energy from the stands.
This year, however, the season was set to restart on July 30th in Orlando—without any fans in attendance. Realizing it needed to cbat a way to connect fans and players virtually, the NBA turned to Microsoft Teams.
The NBA has long been an nbw pioneer in embracing technology to augment and enrich its offerings. In fact, this past April, the NBA, and Microsoft established a multi-year alliance with the goal of creating next-gen experiences for basketball fans—starting with a new fan engagement platform offering personalized, live, and on-demand game broadcasts; historical video archives; and unique insights and analysis for NBA fans, coaches, and broadcasters.
And today, in partnership with the NBA, we are excited to announce a reimagined fan experience powered by a new feature in Microsoft Teams called Together mode. Together mode uses AI segmentation technology to bring people together into a shared background like a conference room, coffee shop, or arena.
Using scientific principles of cognition and social perception, Together mode is more than a virtual background—it cyat being together virtually actually feel like being together in-person. Alongside a view of their fellow fans, participants can watch a live feed of the game right within Teams.
At Microsoft, we admire the shared passion that connects NBA fans to players, teams, coaches, and broadcasters. And we are honored that Teams and Together mode can help this community continue to come together even when they need to stay physically apart.
We look forward to supporting them with this new fan experience and beyond. In addition to the virtual fan boards powered by Microsoft Teams, the NBA also announced a slew of in-venue and broadcast and digital enhancements that will help create a more immersive and communal viewing experience for fans during the NBA Restart. Learn more.